Peloton and Beyoncé Give Digital Fitness Access to Bennett College
Bennett students are “Crazy in Love” with this gift of fitness.
Bennett College is thrilled to announce participation in a partnership with Peloton and Beyoncé. Peloton, the world’s leading interactive fitness platform, and GRAMMY® Award-winning global entertainer and entrepreneur, Beyoncé, joined forces to give Bennett College students access to a free, two-year digital membership. Currently enrolled Bennett students will be able to connect from anywhere, at any time—with or without equipment — and receive unlimited access to live and on-demand classes from world-class instructors.
Beyoncé and Peloton worked closely to create a series of Homecoming themed workout experiences via classes including strength training, boot camp, running, yoga and meditation—all available on the Peloton app.
“It’s ‘crazy right now’ to enter this partnership with Peloton and Beyoncé,” said Suzanne Walsh, president of Bennett College. “This is in perfect alignment with our focus on promoting health and self-care among our students. This valuable resource will help them unlock the value of lifelong habits of fitness and wellness.”
Bennett has been serious about promoting the health of students, faculty and staff—especially important during the current global health pandemic. The college has been offering students health-promoting activities including fitness classes, yoga, and meditation group sessions delivered remotely as a continuation of the college’s ongoing health efforts.
“Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys,” said Beyoncé. “I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way. I’m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens.”
In addition to Bennett College, Peloton has extended this opportunity to Clark Atlanta University, Grambling State University, Hampton University, Howard University, Morehouse College and Morehouse School of Medicine, Spelman College, Texas Southern University, and Wilberforce University. The relationship will also include long-term recruiting partnerships at both the internship and undergraduate levels.
Bennett students will soon receive access to the fitness information for two years, but this content is available to anyone via a free 30-day trial period, as well as through the Peloton Bike, Bike+ and Tread+.
About Peloton
Peloton is the leading interactive fitness platform in the world with a loyal community of more than 3.6 million Members. The company pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, and media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, and world-class streaming digital fitness and wellness content, creating a product that its Members love. The brand’s immersive content is accessible through the Peloton Bike, Peloton Bike+, Peloton Tread+, and Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Apple TV, Fire TV, Roku TVs, and Chromecast and Android TV. Founded in 2012 and headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada and Germany. For more information, visit www.onepeloton.com.
About Parkwood Entertainment
Parkwood Entertainment is a film and production company, record label and management firm founded by entertainer and entrepreneur, Beyoncé in 2010. With offices in Los Angeles and New York City, the company houses departments in music, film, video, live-performance concert and production, management, business development, marketing, digital, creative, philanthropy, and publicity. Under its original name, Parkwood Pictures, the company released the film Cadillac Records (2008), in which Beyoncé starred and co-produced. The company has also released the films Obsessed (2009), with Beyoncé as star and executive producer, the winner of the Peabody Award for Entertainment, Lemonade (2017), the Emmy Award-winning Homecoming: A Film By Beyoncé (2019), which documents Beyoncé’s history-making performances at the Coachella Valley Music & Arts Festival in 2018, and Black Is King (2020). Parkwood Entertainment produced The Mrs. Carter Show World Tour (2013-2014), The Formation World Tour (2016), and the aforementioned “Homecoming” performances at Coachella (2018), and co-produced the ON THE RUN Tour (2014) and ON THE RUN II Tour (2018).
About Bennett College
For nearly 150 years, young women have found Bennett College to be the ideal place to foster their dreams and ideas. Today, Bennett is preparing contemporary women to be well-educated, productive professionals and well-informed participating citizens. For more information, visit https://www.bennett.edu/about/history/.
