• About
    • About Bennett
    • Accreditations
    • Administration
    • Board of Trustees
    • Fast Facts
    • History
    • Institutional Advancement
    • Office of the President
    • Parents’ Association
    • Points of Distinction & Rankings
    • Steele Hall Gallery
    • Strategic Plan
    • Visiting Bennett
  • Admissions
    • Contact
    • F.A.Q.
    • Financial Aid
    • How to Apply
    • International Students
    • New Student Checklist
    • Prospective Freshwomen
    • Readmission
    • Schedule Campus Tour
    • Transfer Students
  • Academics
    • Academic Calendars
    • Academic Programs
    • Center for Global Studies
    • Course Catalogs
    • The Middle College at Bennett
    • Entrepreneurial Studies
    • Exam Schedules
    • Faculty Directory
    • Holgate Library
    • Registration
    • Success and Retention
    • Transcript Request
  • Students
    • Campus Safety
    • Career Services
    • Counseling Services
    • Dining Services
    • Disability Services
    • Leadership and Civic Engagement
    • Religious Life
    • Residential Life
    • Student Activities
    • Student Advocate Response Team
    • Student Complaint Form
    • Student Government
  • Alumnae
    • Alumnae Events
    • Alumnae News
    • Alumnae Profiles
    • Alumnae Weekend
    • Give to Bennett College
    • National Alumnae Assoc.
  • Give
(336) 517-2100
Contact Us
Directory
BelleNet    Campus Map
Bennett CollegeBennett College
  • About
    • About Bennett
    • Accreditations
    • Administration
    • Board of Trustees
    • Fast Facts
    • History
    • Institutional Advancement
    • Office of the President
    • Parents’ Association
    • Points of Distinction & Rankings
    • Steele Hall Gallery
    • Strategic Plan
    • Visiting Bennett
  • Admissions
    • Contact
    • F.A.Q.
    • Financial Aid
    • How to Apply
    • International Students
    • New Student Checklist
    • Prospective Freshwomen
    • Readmission
    • Schedule Campus Tour
    • Transfer Students
  • Academics
    • Academic Calendars
    • Academic Programs
    • Center for Global Studies
    • Course Catalogs
    • The Middle College at Bennett
    • Entrepreneurial Studies
    • Exam Schedules
    • Faculty Directory
    • Holgate Library
    • Registration
    • Success and Retention
    • Transcript Request
  • Students
    • Campus Safety
    • Career Services
    • Counseling Services
    • Dining Services
    • Disability Services
    • Leadership and Civic Engagement
    • Religious Life
    • Residential Life
    • Student Activities
    • Student Advocate Response Team
    • Student Complaint Form
    • Student Government
  • Alumnae
    • Alumnae Events
    • Alumnae News
    • Alumnae Profiles
    • Alumnae Weekend
    • Give to Bennett College
    • National Alumnae Assoc.
  • Give

Career Fair Tips

    Home Student Affairs Campus Services Career Services Career Fair Tips

Prepare for the Fair: Eight Best Practices for Career Fair Success

With the proper planning and approach, career fairs can provide the perfect format for your organization to begin building personal relationships with students who might become your future employees.

Following are eight best practices to use in your career fair planning and approach:

  1. Make the most of your time on campus—Ensure that your time on campus is well spent by scheduling activities around the career fair, such as hosting faculty roundtables or dinners, visiting the career services office to discuss student trends and preferences and provide updates about your organization and industry, instructing a class or workshop for students, or speaking to a student organization.
  2. Know your audience—Discussions with career services practitioners and faculty should yield information about student desires and preferences. Using this information, have your recruiters share both how your company can benefit the student and how the student can benefit the company. Be aware that each campus has a culture and characteristics unique to its student body. Customizing your approach to each campus could set your organization apart from your on-campus competitors in the eyes of the students there.
  3. Pick the right people—Students want to interact with line of business representatives, not HR staff. Still, it’s important to keep in mind that the behavior of career fair reps is as important as their knowledge about the company and career opportunities. Make sure that everyone who staffs the booth clearly understands that students extrapolate about your company culture from such cues as the friendliness and enthusiasm of your representatives. When selecting your team, identify those who have a passion for what they do and an interest in building relationships with students. Understand that you can’t train an individual to be warm, personable, or interested. Also, be sure to have your organization’s diverse range of culture, age, and gender reflected in the recruiters at your booth.
  4. Enlist the help of campus advocates—Ask your interns who are back on campus, career services professionals, professors, and student organizations to spread the word about your organization. Have university alumni conduct a classroom talk for some of their former professors to apprise them of developments in the company and industry, and offer insight into your culture. Questions such as, “What do you like about your position?” and “What opportunities for growth have you had in the company?” are best answered by employees who have traveled the same career path the students are pursuing.
  5. Prepare for the fair—Career fair teams should be assembled and oriented at least several weeks prior to the event. This gives team members time to prepare—not just by ingesting the information you give them about skill sets to look for, numbers, logistics, and more—but also if they want to coordinate plans to contact students ahead of time or visit faculty while on campus. Make sure recruiters and employees assisting at career fairs know which positions are available, which skills and qualifications the company seeks in candidates, and the company’s hiring goals. Having specific positions to share creates deeper dialogue between candidates and recruiters.
  6. Focus on meeting student needs—Too often, the emphasis on employer branding supersedes communicating with students about positions and company culture. Career fair attendees often leave the event without gathering much meaningful information. Because the primary reason that students attend career fairs is to learn about job opportunities, employers should focus their efforts on meeting those needs. Also, students expect to be treated with respect during the event. This means there should be no cell phone calls by your recruiters while at the booth, and no blowing off students by sending them to your organization’s website for information or to submit a resume. Get students’ contact information so that you can continue the dialogue. Don’t just recruit them, but ask their opinions, offer relevant advice, and more.
  7. Make a break from the typical—Re-think every aspect of your approach: your booth, your message, and your participants. Make your organization memorable during the career fair. Offer a five-minute massage to students who are obviously stressed out by the job-search process or offer a $15 gift card for any student who comes to your booth wearing your company’s logo. Instead of offering giveaways, ask students to write down their favorite charity and conduct a drawing at regular intervals throughout the fair and announce the winning charity. Then send a donation to their charity in their name and, of course, send them an acknowledgement.
  8. Be prepared for the follow up then do so—Determine your follow-up process (who is doing what and when) before the career fair. Then, while the impression is still fresh, categorize your candidates into groups as the career fair ends: best matches, possible matches, and no matches (or some form of this grouping). Although every candidate should be viewed as a potential customer or future client, differentiate your follow up according to the groupings. During the career fair, your recruiters should schedule interviews with the candidates they see as potential matches for open positions and meet with them on campus the next day. Send a “thank you” e-mail to everyone else that stopped by your booth and left their resumes. You’ve got a great opportunity to reinforce a first impression.

Information provided by NACE, 2015.

Access Menu

30About Bennett
4Accreditations
Affiliations
Council of Social Work Education
National Council for the Accreditations of Teacher Education
Southern Association of Colleges and Schools – Commission on Colleges
1Bennett College Parents’ Association
BPA News
13Board of Trustees
By-laws
College Policies
9Committees of the Board of Trustees
Academic Affairs Committee
Audit and Assessment Committee
Compensation Committee
Executive Committee
Finance Committee
Governance Committee
Institutional Advancement Committee
Investments Committee
Student Affairs Committee
Meeting Notices
Trustee Secure Site
2Fast Facts
Alma Mater
Campus Buildings
History
3Martin Dixon Intergenerational Center
General Information
Stepping Up Program
The Program
Strategic Plan
5Visiting Bennett
Directions
Map
Parking and Traffic
Schedule Campus Tour
Virtual Tour
22Administration
3Administrative Services
2Human Resources
Employee Handbook
Employment Opportunities
Campus Safety
11Division of Business and Finance
7Controller’s Office
Accounts Payable
Business and Auxiliary Services
Cashier’s Office
Contracts and Grants Accounting/Purchasing
Default Loan Management
Payroll Services
1Student Accounts
Student Refunds
Dining Services
Facilities Management
2Information Technology
IT Helpdesk Support
Telecommunications Services
4Institutional Advancement
3Communications
3Submission & Request Forms
Design Request Form
News Submission Form
Photography / Video Request
Meet the Staff
3Institutional Effectiveness
Accreditations
Social Work Program Assessment Data
Student Achievement
1Office of the President
Annual Report
20Admissions
Contact Admissions
F.A.Q.
5Financial Aid
Tuition and Fees
Aid Eligibility
Important Documents
Scholarships
Types of Financial Aid
6How to Apply
Application Process
Applying Online
Application Status
Tuition and Fees
FAFSA
Other Information
New Student Checklist
New Student Orientation
Requirements for International Students
Requirements for Prospective Freshwomen
Requirements for Readmission
Requirements for Transfer Students
Schedule Campus Tour
29Academics
Academic Calendars
2Academic Programs
1Division of Professional Studies
1Department of Curriculum and Instruction
1CAEP Annual Reporting Measures
Call for Third Party Comments
Division of Arts and Sciences
5Center for Global Studies
Her-Story Abroad
International Students
Resources
Study Abroad
Visa Information
Course Catalogs
9Division for Student Success and Retention
6Academic Advising
Advising and Registration Practices and Processes
Documents
First Year Student Advising Process (Course Selection)
First Year Student “How To…?”
Scope of Service
What is Academic Advising?
Emerging Scholars
Meet our Staff
Tutoring
The Middle College
Exam Schedules
Faculty Directory
Holgate Library
6Registration
FERPA Information
For Faculty and Staff
For Students
Registration Forms
Registration Policies
The Greater Greensboro Consortium
Transcript Request
48Student Affairs
29Campus Services
6Campus Safety
Campus Safety Tips
Crime Log
Motor Vehicle Regulations
NC Sex Offender Registry
Safety and Crime Prevention Programs
Student Responsibilities
16Career Services
Alumnae
Career Exploration
Career Fair Tips
5Employers
Attend our Career Fair and Receptions
Become a Belle Member
Freshwoman to Internship Support Program (FISP)
Hire a BC Student
Our Partners are Noticed
Faculty
Graduate School
Internships
OCS Ambassador
Parents
Resume Writing
Student Four Year Track
Workshops
1Counseling Services
Student Advocate Response Team
Dining Services
4Disability Services
Accommodations
Services Forms
Services Policy
Title IX
Holgate Library
5Offices & Resources
Community Service
Leadership and Civic Engagement
Mail Center
Student Activities
Student Handbook
8Religious Life
About Us
ACES At A Glance
ACES: Faith, Culture and Tradition
A Word In Season
Campus Ministries Highlights
Chaplain Greetings
Pillowcase Dress Project
Sew Simple! Haitian Dress Project
2Residential Life
Mold and Mildew
Residence Hall Information
2Student Activities
ACES Calendar
Belle Media Group
Student Complaint Form
Student Government Association
13Alumnae
Alumnae Events
Alumnae News
Alumnae Profiles
Alumnae Weekend
2Benefits and Services
Alumnae Emails
Transcript Request
Giving
5National Alumnae Association
Officers and Emails
Membership Brochure and Application
NAA Leadership Development & Strategic Planning Retreat
Reunion Class Coordinators
Reunion Dates and Information
Publications
Accreditation Update
LEARN MORE

bc-logo-sticky-white

(336) 517-2100

Contact Us Online

900 E. Washington St, Greensboro, NC 27401

Services

  • BelleAlert
  • Campus Facilities
  • Dining Services
  • IT Helpdesk Support

About

  • About Bennett College
  • Office of the President
  • Board of Trustees
  • Fast Facts
  • Accreditations
  • Visiting Bennett

Portals

  • Webmail
  • BelleNet
  • Taskstream
  • Belle Portal

Admissions

  • Admissions
  • How to Apply
  • Financial Aid
  • F.A.Q.
  • Contact Admissions

Academics

  • Academics
  • Academic Programs
  • Registration
  • Academic Calendars
  • Course Catalogs
  • Exam Schedules
  • Transcript Request

Communications

  • Design Request Form
  • News Submission Form
  • Photo / Video Request

Student Life

  • Student Affairs
  • Campus Services
  • Student Government
  • Residential Life
  • Campus Safety

© 2020 Bennett College. All Rights Reserved.

  • Privacy Statement / Terms of Use

Ready To Join the Sisterhood?

Join thousands of women who have changed the world!

Get Started Now